Written by Tanya Bajaj
Do you know Google processes around 45,000 search queries every second a day? It means human beings search a lot and often click on the first few links on the top. So, have you ever wondered why some websites come first and second in search engines? If yes, this blog is for you.
As a business, everyone wants his website to pop at first when a user searches for something related to it. It happens because of the SEO: the breath of a content piece.
What is SEO writing?
SEO which stands for Search Engine Optimization is an essential tool for content writers. It is the process of planning and writing a content piece that ranks at the top in search engines. It increases the organic visibility of the website by including targeted keywords and key phrases in web content.
Without SEO, your content will get lost on page 40, and there will be no result of it. There should be a good connection between your content and SEO.
What is the role of SEO writing?
Every business wants their websites to rank at the top so that a user clicks on them. Quality content pieces are an essential part of your website. But high-quality content is not enough for it to rank first in Google. You require search engine optimization to do so.
SEO helps to make your website visible, which results in more traffic and converting prospects into customers. So, SEO content will make you stand out in the crowd of hundreds of websites and increase your website’s organic visibility.
How to write SEO content?
There are some tips to create a good connection between content and SEO. Some of these SEO writing tips are:
1. Write for the right people: Remember to write content for the right audience. To make your content reach the right people, you will need the help of SEO. With SEO, include targeted keywords in your content. You can find these targeted keywords by doing audience, topic, and keyword research.
2. Focus on readability: An incredibly readable content piece has higher chances of ranking in search engines. Write a content piece whose every element will convince the reader to stay. The content must be clear and logical.
3. Give detailed information: According to google results, websites that provided exceptional depth in their content resulted in ranking at the top. It means that your content must go deep in providing information to satisfy the reader's needs. To do so, write long blogs of around 2000 words, figure out other angles of a topic, etc.
4. Focus on the title and keywords: To make your content search engine friendly, try to make a good title. Try to include one or two keywords in the title itself. Also, keep it catchy and crisp. For the rest of the content, including targeted keywords in the complete document 4-5 times.
Conclusion
SEO content writing plays a vital role in bringing more traffic and customers. If you know what you’re doing and how you need to do it, your content will do wonders. This blog had all the basics of SEO article writing that a writer must know to write any content.
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